Hi Everyone!

We want to let you know that the Soonr Blog is moving from blog.soonr.com to SoonrWorkplace.com. Outside of the URL, nothing is changing about our blog. All of the previous content and resources stay with Soonr Workplace and as always, you will still be the first to know about New Features, News and Educational How-To’s regarding Soonr.

Thanks to our readers, we are going to continue to harness our existing community, but we are going to open it up in a much broader way. Soonr Workplace is going to foster a true community for our users. This resource will show you how to better integrate cloud services into your small business. This is also a forum for and about you. We feel that our customers can learn a lot from each other, so your participation is highly encouraged and appreciated. Please help us make this blog useful to the community.

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Last week was a very exciting week for us at Soonr. We announced our newest feature, Teaming, named for its ability to enable team members to join and participate on multiple teams, and we attended a very special reception at the Innovation Center Denmark in Palo Alto where our CEO, Martin Frid-Nielsen, was asked to speak about technology and innovation for His Royal Highness the Prince Consort of Denmark.

Martin gave His Royal Highness a piece of the “Royal Cloud” during a personal demonstration of Soonr where the Denmark born CEO showed everyone in attendance how Soonr makes it easy to access any of their files and work together with others from anywhere using any mobile device.

In seconds, His Royal Highness was made an honorary member of the Soonr Team as the audience looked on.  Then, his own team was created, so he could begin sharing and collaborating with the members of the Royal Court, because every Royal knows it’s important to be connected to their teams.

Single user access to files and folders is insufficient for you, and it’s not enough for us either. Soonr Teaming is the differentiator. With Soonr Teaming, groups of people, located within various departments, companies or organizations can collaborate seamlessly on any digital content from any device via the cloud.

You are working with Teams, and with Soonr, now you’ve got them all in one central location, secure, easily accessed and separately managed, with no co-mingling of information.

“Apple’s iCloud encourages consumers to embrace the cloud, but businesses should also look to the cloud,” said Martin Frid-Nielsen, co-founder and CEO of Soonr. “Cloud-based Soonr Workplace offers businesses a highly secure solution that is easy to implement, helps manage and enhance workflow and delivers immediate ROI.”

New teaming features allow “membership” on various projects and teams, and are fully integrated in Soonr Workplace. Teams can organize their projects in the cloud, and work together seamlessly to securely store, share, access, search, edit and sync shared documents and get business done faster.

That’s because we’re happy yesterday’s announcement of the iCloud confirmed what the Soonr team and our members have known and been enjoying for years, that the cloud is the future of computing, but we’re even more thrilled now that consumers will get to experience the freedom that comes with the ability to get more done using their devices, wherever they happen to be. No more being tethered with cables and wires!

We have seen this type of game changer before from Apple, but they clearly have a big challenge ahead of themselves in delivering a scalable, trustworthy and easy-to-use service.  Their first attempt with MobileMe showed this is something that isn’t easily accomplished even for Apple, but they’ve proven they learn from past mistakes too.  It also appears they see the writing on the wall, in that hardware will matter less, because the future is in the cloud.

For other players in the industry, Apple’s iCloud didn’t just raise the bar, it launched the bar like a rocket onto the top of the Transamerica Pyramid. The best part is that competition like this drives innovation, and whether the iCloud announcement really marks the post-pc era or not one thing is known for sure. This is only the beginning.

At Soonr, our team will continue to deliver the robust, innovative cloud service designed for your teams, so everyone has the freedom to work together on digital content across devices and platforms, so you can do more faster.

And that beginning we just mentioned?  You can also expect to hear a lot more about us as we continue to deliver new innovative features, because we already have a great platform, the one we built from the ground up.

First, when the innovation and design icon, Apple, chooses to begin offering a cloud based service, we find that to be further validation of the usefulness and intelligence of cloud computing. It also represents another step towards greater market acceptance of cloud services. Many of the people who have expressed their doubts about the benefits of cloud-based services, will again see that this is simply the future of computing. It brings to mind the time when people would argue that personal computers would never catch on. However, as we have previously pointed out, these services are not created equally, so with the increase of acceptance of cloud services, will also come more awareness around security and privacy.

Next , iCloud validates that cloud services are creating the differentiation for hardware vendors.  Apple has successfully increased their market share in several markets by delivering well-integrated experiences across devices, applications and the cloud. This will be another wake-up call for all the various hardware players that are still trying to figure this out, and represent an even bigger opportunity for cloud service providers to integrate their services more with devices and other hardware.

Finally, iCloud will be a closed offering that only works within the Apple eco-system. Like other Apple offerings,  iCloud is likely not to work for instance on Android. The lines between the major platform vendors such as Apple, Google, Microsoft, Amazon, HP and others be drawn up even clearer. This may not be a problem for the individual consumer who goes to one vendor like Apple to buy their music and other content so they can play it on their iPhone and Macbook, but for businesses, who are also  adopting the cloud in a major way,  this does represent a problem because they need freedom of choice. Its our belief that  they don’t need to be locked in with just one vendor, they need solutions that solve their unique problems, work for the team,  just not the individual user.  This is what we are thinking about at Soonr as we continue to evolve our service to work across devices, OS’es, office applications and other services.

With this we look forward to Monday to learn more about iCloud will actually deliver.