Posts Tagged 'branding'

Personalize Your Collaboration Effort

Today we will cover another of the advantages of using a Soonr Pro account. With a Pro level account, you will be able to customize the branding of the shares for your team members and guests. We know how hard you work to establish your company name. Now you can re-enforce your brand when you share folders and files with team members and guests that are collaborating together.

Setting up your brand is easy using the Settings | Team Branding option in Soonr. After you log into your account as an administrator, navigate to the Settings tab and then click on the Team Branding option along the left.

Here are the first four (4) areas where you can extend your brand.

Edit yellow highlighted areas to apply your brand.

The first is your company logo. You can choose any graphics file that is in the proper (72 x 35) dimensions. The reason it has to be exact is that it will fit into the tab in the upper left of each page. Use any graphics editing program to re-size your logo if necessary.

The Support area will enable you to customize your support options and messaging to your team members or guests. They will see this whenever they are in the settings area of Soonr.

Registration Email Sender name will appear in the invitations to collaborate that come from Soonr. When you create new users the invitation is automatically sent to them with brief instructions.

The Event Email Sender will appear whenever something happens that generates an email to a team member. Typical things are notifications of file changes, comments, or shares.

Rolling down the page, you’ll see the custom login page options.

You can give your Team any name you want in the Team Name area and also include a logo for visual reinforcement.

Create a custom login experience for your team!

After you define the elements, be sure and click on the “Open Login page” link to get the URL for your custom login page. This is what you will send to your team members.

Now when you share files and folders to collaborate with others, you will get a custom branded experience! This is another of the many reasons to go with a Soonr premium account for your business. You pay nothing extra for this ability. It’s included as part of the Soonr Pro service so you can “Do More Soonr!”

Ready, Fire, Aim – Are you hitting your target market?

Today I spent a few hours in a meeting where something simple took a lot longer than expected. Yeah I know, that’s never happened to you….right? One of the questions we were trying to determine was the target audience. When you know exactly who you are speaking to, the messaging is a lot easier.

I recall the early days of Soonr when we were building our website and we just described the functionality. We were product oriented and not as customer oriented. Later, we started to try to attract a younger mobile consumer as they seemed to be buying all the cool new phones that we worked well on. Later, we discovered that they did not spend much money on web services! Seems kinda obvious in hindsight, but at the time it was hard to tell.

As we gained experience and realized that a remote access service really appeals to the mobile professional, we decided to change the look and feel to appeal to a business audience. The site was very clean, used “serious” tones, and the graphics were all of business people getting things done while away from the office. It didn’t talk so much about product anymore, but about benefits and services.

So about a month ago we found out that our website was going to be featured in a new book called “Web Marketing for Dummies” as an example of a site with a clear business focus. Here’s a quick picture of page 71 of the book where our web homepage appears at the top.

Soonr is called out for a business oriented website.

The other page included for contrast is Ben and Jerry’s Ice Cream! That’s about as consumer focused as you can get.

So it looks like all our planning, redesigning, and messaging paid off. We hit exactly the target market we were after! It’s always nice to get recognized for your efforts and we now have that recognition in the form of a book about Web Marketing. Very cool.

You can get the book Web Marketing for Dummies at Amazon.


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